Ok, first glance idea for an advergame tabletop RPG about wolves.
Hmm. First idea is a game based on a Discovery Channel show. The show would need to be developed around a pack of wolves, and it documents their lives. The tabletop game tie-in for the show would be where each player takes control of one of the wolves in the pack and is able to act out their lives while the GM (or you could call him the Executive Producer, heh) gives them challenges and dangers to overcome in their struggle for survival.
This is a challenge because tabletop RPGs are not really suited to advergaming as the market stands now, and I don't see it really becoming one any time soon.
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