Ok, I was happy with my earlier idea (players playing wolves in a nature show) but spent the rest of the week watching the discovery channel. They have been seriously pushing the show "Life after People" this week, and so that got me thinking...
The tabletop takes place in the ruins of a post-human earth. Each character is a wolf in a pack, with a designated leader, decided in advance. The pack is trying to secure hunting grounds, or kill a rival pack, or clear an area of previously domesticated dogs, or whatever. That is for the GM to decide. But as the pack progresses, each player can upgrade their wolf (more hp, better attacks, etc.) and can also gain new specialized skills, like enhanced smell, or hearing, better darkvision, or, at a high enough level, the ability to use the left-behind human tools.
The game would naturally advertise for the discovery channel, and for the show. Players who have watched the show would know about specific dangers that exist when people just disappear, and would have ideas about where they could find preserved human food. Yes, it encourages a bit of meta-gaming, but players will always meta to some extent, so why not use it to boost ratings? Other products could be advertised in the game as well. The source books could list specific locations and attractions (advertising for cities/tourism), or specific products useful to the pack.
I think I might start working on this, minus the advergaming aspect. This sounds like a lot of fun.
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